Compare Your Marketing Benefits

With the commission model you can place your ads on platforms X and Y, allowing your guests or customers to book and pay instantly and, if needed, bindingly. The platforms handle the money, provide digital infrastructure, have access to your target audience and charge anywhere from 10 % up to sometimes over 30 % commission per booking. Your target audience will also constantly see alternative offers from competitors. You remain bound to the platforms’ terms (including all the fine print and their customer service) in the long run. While they can give you a quick revenue boost at the start, you should carefully assess whether long‑term success matters more to you. In our view, building a base of repeat customers and guests should always be the priority. After all, the golden rule never gets old: acquiring a new customer is roughly five times more expensive than retaining an existing one.

In the PPC model (Pay-Per-Click), you display your ads optimized for keywords and target audiences in advertising networks. Your customers or guests arrive at your website from the ad. You only pay for the ads when a user actually clicks on the ad (unlike Pay Per View). The cost per click can vary significantly. Depending on the number of your competitors, the season, etc., prices can vary widely. Some advertising networks use a kind of auction system: the highest bidder's ad appears at the top. Costs can range from a few cents to hundreds of euros per click. By precisely formulating your ads (text and image language, etc., including videos), you can effectively manage your investments. You can also conduct A/B tests, which is very helpful. Unlike the commission model, you can quickly respond to market changes while simultaneously building your customer base. A dedicated website is required for this. Your website should reflect your personality, as it only appears authentic that way. Only then does it promote referral business through many popular channels like blogs, guestbooks, newsletters, etc.

Enter the individual average values of your project here (projected revenue per booking, number of bookings per year, duration, other one-time costs such as photos) to make the two marketing strategies comparable. Important: Comparing (« Relativization ») does not mean « equating », but always only « putting into relation neutrally without evaluation »!